Just published
Three new RedSquid papers on the next decade of TV.
We believe the TV should strengthen the operator’s relationship with the customer, not dilute it.
Today, that experience is too often shaped — essentially, controlled — by the manufacturer or hyperscaler.
RedSquid helps operators take back control of the brand, the journey, and the data.
One stack. Any UI.
Your UI. Your design. Your audience.
A broadcast launcher, a sports-led home screen, a kids profile, a smart-home dashboard — all running on the same RedSquid platform underneath. The operator decides everything above the system layer, from layout and density to content and audience.
Architecture overview
One stack. The operator runs almost all of it.
RedSquid is the invisible core: the system & settings every other layer runs on. Around it, you own the UI, you choose the apps, and you shape the ecosystem the household actually lives in — that's where operators win loyalty.
Revenue & loyalty
TV lifts revenue, and locks in loyalty.
Bundling TV into a household plan typically lifts bundle ARPU by 15–20% and lifetime value by 20–30%+ — then becomes the emotional anchor that slashes churn in quad-play plans from ~11% to ~3%.
Why operators choose RedSquid
A platform that works the way operators already run.
Growth, control, technology, commercial — RedSquid delivers on all four.
Our partners
Already live with multiple OEMs — with a layered partner stack behind them.
RedSquid ships on Sharp and Arçelik hardware, integrated by Ocean Blue Software and financed by Glow, with YouView, FX Digital and Fetch.ai shaping the UI, UX and AI on top.
OEM partner spotlight
sharpconsumer.com/operator-tv
Sharp Consumer Electronics is one of RedSquid's OEM partners, alongside other hardware suppliers in the ecosystem. Sharp also supports operator go-to-market initiatives for RedSquid deployments.
Ready to reclaim the living room?
Make the TV, your TV.
Your Service. Your UI. Your Control. Your Data. Book a 30-minute demo and see RedSquid powering an operator-branded TV in real time.