Privacy Policy

Last updated: January 2026

1. Introduction

RedSquid Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rs.digitalbakery.net and use our services.

We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

RedSquid Ltd is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

  • Email: info@redsquid.tv
  • Address: RedSquid Ltd, Bath Road, Arno’s Vale, Bristol BS4 3AP, United Kingdom

3. Information We Collect

3.1 Information You Provide

We collect information you voluntarily provide when you:

  • Complete contact forms or request information
  • Subscribe to our newsletter or updates
  • Request demonstrations or consultations
  • Correspond with us via email

This may include your name, email address, company name, job title, phone number, and any other information you choose to provide.

3.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and approximate location
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website

4. How We Use Your Information

We use your information for the following purposes:

  • To provide services: Respond to enquiries, provide requested information, and deliver our services
  • To communicate: Send you relevant updates, marketing communications (with your consent), and respond to your requests
  • To improve our website: Analyse usage patterns to enhance user experience
  • To comply with legal obligations: Meet our regulatory and legal requirements

5. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Consent: Where you have given clear consent for us to process your data for specific purposes
  • Contract: Where processing is necessary for a contract with you
  • Legitimate interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights
  • Legal obligation: Where we need to comply with a legal requirement

6. Data Sharing

We do not sell your personal data. We may share your information with:

  • Service providers: Third parties who assist us in operating our website and conducting our business (e.g., hosting providers, email services)
  • Professional advisers: Lawyers, accountants, and other advisers as necessary
  • Legal requirements: When required by law or to protect our rights

7. International Transfers

Your data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically:

  • Contact form submissions: 3 years from last contact
  • Marketing preferences: Until you unsubscribe
  • Business records: As required by law (typically 6-7 years)

9. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data (“right to be forgotten”)
  • Restriction: Request restriction of processing
  • Portability: Request transfer of your data to another organisation
  • Objection: Object to processing based on legitimate interests or for direct marketing
  • Withdraw consent: Where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at info@redsquid.tv.

10. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised “Last updated” date.

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

15. Contact Us

For any questions about this Privacy Policy or to exercise your data rights, please contact us: